[Skip to Content]
The Bay Area's
Best Sports Store

Location Info

Our location map
4770 Soquel Drive
Soquel, CA 95073
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 06:30 PM
Tues:10:00 AM - 06:30 PM
Wed:10:00 AM - 06:30 PM
Thu:10:00 AM - 06:30 PM
Fri:10:00 AM - 06:30 PM
Sat:10:00 AM - 06:00 PM
Sun:10:00 AM - 06:00 PM

Contact Store


for News and Promotions


Image result for santa cruz summer header

Winter has given us a good run, but we are now ready to welcome the sun and an AWESOME SUMMER!  We have recently put up our summer selection of gear to get you outside and having the best summer you can.  It's time to play and make some memories...

Stop on by and let our amazing customer service and vast knowledge not only get you the gear you need, but knock your expectations of what a sports store can be out of the park!

We are the only store with new AND used gear.  We are the only store with an expert staff who knows their products like the backs of their hands.  And we are all here just for you...

          Hello and welcome! We are proud to say that our store here in Soquel village is the only place to find quality new AND used sporting goods anywhere in the Santa Cruz/Monterey bay area. We have a massive store featuring over 20,000 individual pieces of sporting equipment. Not only can you find great gear at fantastic prices here but you can also bring in YOUR old equipment to sell or trade! Basically, you create your own discount! Our knowledgeable staff is the top-rated sporting goods crew in Santa Cruz for customer service and we are always eager to help. Check out our equipment page to get an idea of what we have in our GIANT inventory!


**Purchasing items is subject to stock on hand, season, and store need. Please call to confirm we are taking certain items before coming in**

  1. Childrens Full Wetsuits
  2. Weight Benches and bars
  3. Longboard Surfboards
  4. Exercise Bikes
  5. Boogie Boards
  6. Used Adult Wetsuits (Call to see which sizes) 
  7. Used Dumbbells
  8. Pro Line Golf Clubs
  9. Used Boogie Boards
  10. Used Treadmills


and the BEST part......

Not only do we have the best pricing, but Play It Again Sports is the ONLY sports store where you can TRADE IN YOUR USED GEAR and CREATE YOUR OWN DISCOUNT!!!  

Example: Used cleats $9.99  Trade In Cleats for $4.  You pay $5.99 for some cleats for the ever growing kids!

So, step into our store for the gear you need to have the most memorable experience ever, at the best prices...EVER!


 If you have any questions or if you are looking for something special, send an email to our store manager James at: playitagainsoquel@gmail.com