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The Bay Area's
Best Sports Store


Location Info

Our location map
4770 Soquel Drive
Soquel, CA 95073
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 06:30 PM
Tues:10:00 AM - 06:30 PM
Wed:10:00 AM - 06:30 PM
Thu:10:00 AM - 06:30 PM
Fri:10:00 AM - 06:30 PM
Sat:10:00 AM - 06:00 PM
Sun:10:00 AM - 06:00 PM

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Celebrating 25 Years Of Serving Our Community

Hello and welcome! We are proud to say that our store here in Soquel village is the only place to find quality new AND used sporting goods anywhere in the Santa Cruz/Monterey Bay area. We have a massive store featuring over 20,000 individual pieces of sporting equipment. Not only can you find great gear at fantastic prices here but you can also bring in YOUR old equipment to sell or trade! Basically, you create your own discount! Our knowledgeable staff is the top-rated sporting goods crew in Santa Cruz for customer service and we are always eager to help. Check out our equipment page to get an idea of what we have in our GIANT inventory!

Stop on by and let our amazing customer service and vast knowledge not only get you the gear you need but knock your expectations of what a sports store can be out of the park!

We are the only store with new AND used gear.  We are the only store with an expert staff who knows their products like the backs of their hands.  And we are all here just for you...


**Purchasing items are subject to stock on hand, season, and store need. Please call to confirm we are taking certain items before coming in**

  1. Baseball and Softball Gloves
  2. Disc Golf discs and accessories
  3. Weight Benches
  4. Exercise Bikes
  5. Treadmills
  6. Kettlebells and Medicine Balls 
  7. Dumbbells
  8. Longboards and Surfboards
  9. Boogie Boards
  10. Stationary Bikes

and the BEST part......

Not only do we have the best pricing, but Play It Again Sports is the ONLY sports store where you can TRADE IN YOUR USED GEAR and CREATE YOUR OWN DISCOUNT!!!  

Example: Used cleats $9.99  Trade-In Cleats for $4.  You pay $5.99 for some cleats for the ever-growing kids!

So, step into our store for the gear you need to have the most memorable experience ever, at the best prices...EVER!

 If you have any questions or if you are looking for something special, send an email to our store manager James at: playitagainsoquel@gmail.com

It's Time For Fun In The Sun...
We're ready and in full swing for your summer sports needs!
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