[Skip to Content]
The Bay Area's
Best Sports Store

Location Info

Our location map
4770 Soquel Drive
Soquel, CA 95073
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 06:30 PM
Tues:10:00 AM - 06:30 PM
Wed:10:00 AM - 06:30 PM
Thu:10:00 AM - 06:30 PM
Fri:10:00 AM - 06:30 PM
Sat:10:00 AM - 06:00 PM
Sun:10:00 AM - 06:00 PM


Play It Again Sports is fully stocked with Junior Guards equipment, with the best prices, all the time. We also have all of your summer needs, including: boogie boards, skim boards, wetsuits, SUP boards, etc. 

We are the only store with new AND used gear.  We are the only store with an expert staff who knows their products like the backs of their hands.  And we are all here just for you...

          Hello and welcome! We are proud to say that our store here in Soquel village is the only place to find quality new AND used sporting goods anywhere in the Santa Cruz/Monterey bay area. We have a massive store featuring over 20,000 individual pieces of sporting equipment. Not only can you find great gear at fantastic prices here but you can also bring in YOUR old equipment to sell or trade! Basically, you create your own discount! Our knowledgeable staff is the top-rated sporting goods crew in Santa Cruz for customer service and we are always eager to help. Check out our equipment page to get an idea of what we have in our GIANT inventory!


**Purchasing items is subject to stock on hand, season, and store need. Please call to confirm we are taking certain items before coming in**

  1. Childrens Wetsuits and Springsuits
  2. Weight Benches and bars
  3. Longboard Surfboards
  4. Exercise Bikes
  5. Used Bumper Plates
  6. Used Adult Wetsuits (Call to see which sizes) 
  7. Used Dumbbells
  8. Used Kettlebells
  9. Used Boogie Boards
  10. Cleats

Interior 1


Our Latest Store Update:   Update 07/13/2016

 It's summer, and the weather has been perfect.  We are fully loaded with all of the gear that you need for the perfect day at the beach...from boogie boards, to fins, wetsuits, surfboards, SUP's, towels, flip flops, umbrellas, and more.  Let us help you take your summer to the next level.  

and the BEST part......

Not only do we have the best pricing, but Play It Again Sports is the ONLY sports store where you can TRADE IN YOUR USED GEAR and CREATE YOUR OWN DISCOUNT!!!  

Example: Used cleats $9.99  Trade In Cleats for $4.  You pay $5.99 for some cleats for the ever growing kids!

So, step into our store for the gear you need to have the most memorable experience ever, at the best prices...EVER!


 If you have any questions or if you are looking for something special, send an email to our store manager James at: playitagainsoquel@gmail.com