Your locally owned spot
for quality new & used gear!

Location Info

4770 Soquel Drive
Soquel, CA 95073
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 06:30 PM
Tues:10:00 AM - 06:30 PM
Wed:10:00 AM - 06:30 PM
Thu:10:00 AM - 06:30 PM
Fri:10:00 AM - 06:30 PM
Sat:10:00 AM - 06:00 PM
Sun:10:00 AM - 06:00 PM

Contact Store


     Hello and welcome! We are proud to say that our store here in Soquel village is the only place to find quality new AND used sporting goods anywhere in the Santa Cruz/Monterey bay area. We have a massive store featuring over 20,000 individual pieces of sporting equipment. Not only can you find great gear at fantastic prices here but you can also bring in YOUR old equipment to sell or trade! Basically, you create your own discount! Our knowledgeable staff is the top-rated sporting goods crew in Santa Cruz for customer service and we are always eager to help. Check out our equipment page to get an idea of what we have in our GIANT inventory!


1. Weight

2. Work out benches

3. Wetsuits

4. Surfboards

5. Baseball Bats/Gloves

6. Fitness Machines

7. Golf clubs

8. Body Boards

9. Tennis Racquets

10. Cleats

Our Latest Store Update:

  Play It Again Sports is your Summer Sports Headquarters!  We have the best deals on O'neill wetsuits for both adults and kids.  We have the best deals on Boogie Boards in town!  Surfboards?  Yep, we've got 'em!  SUP boards?  Of course we have those!

and the best part......

Not only do we have the best pricing, but Play It Again Sports is the ONLY sports store where you can TRADE IN YOUR USED GEAR and CREATE YOUR OWN DISCOUNT!!!

So, step into our store for the gear you need to have the most fun and memorable summer ever, at the best prices...EVER!







If you have any questions or if you are looking for something special, send an email to our store manager: